BW166: 400,000 Bev Alc Items Available in the US

Dear Client: The biggest challenge for beer, wine and spirits producers is increasing/ maintaining market share, according to BW166 founder and Gomberg, Fredrikson & Associates editor Jon Moramarco. Beer has been losing share to wine and spirits for years, and now wine growth is slowing down. Spirits "is the category that is truly growing and taking share, primarily from beer at this point," Jon said during a recent webinar. WINE DOING SLIGHTLY BETTER THAN ESTIMATED. In 2019, beer volumes were down 1.1%, wine