Dixie Vodka Partners with NASCAR, Taking the Brand to the Next Level

Dear Client:The number of wine and spirits brands with sports partnerships continues to grow. Today, Grain & Barrel Spirits announced that its Dixie Vodka brand is now the official vodka of NASCAR. As part of the multi-year partnership, Dixie will sponsor the NASCAR Cup Series race at Homestead-Miami Speedway in March in addition to being the official vodka. "Through this partnership, Dixie Vodka and NASCAR will have the opportunity to build and execute co-marketing campaigns that are designed to reach fans across