Patron Now Available on Instagram

Dear Client:Bacardi-owned Patron has big plans for e-commerce, hoping that 20% of its business will be through e-commerce by 2030. Part of the strategy to reach that goal includes using Instagram as a shopping platform.   The brand has partnered with social video commerce agency MikMak to allow Instagram users to swipe up on Instagram Stories ads for Patron to get it delivered to their door, reports AdWeek. To keep everything above board, they're working with Drizly, Instacart and ReserveBar to fulfill the