How this Sports Bar is Growing Share of Spirits and Wine

Dear Client:Casual dining sports bar chain, Winking Lizard Tavern, has about 23 locations in Ohio, including a couple of its high-end, whiskey oriented concepts, called Lizardville. You can imagine that the bulk of their bev alc sales comes from beer. But WLT director of operations John Lane told WSD that they're growing share of spirits and wine, through a combination of premiumization, a focus on the Gallo program -- and, truth be told, driven by slowing beer trends.SPIRITS DOLLARS ARE UP.