Alert: B-F Acquires Fords Gin

Dear Client:After teasing a pending gin acquisition last week [see WSD 06-05-2019], this morning, Brown-Forman announced it has reached a "definitive agreement" to acquire The 86 Company, adding Fords Gin to the B-F portfolio. No financial details were disclosed. The purchase includes the Fords Gin trademark and other assets of The 86 Company, per a release. "Fords Gin is a unique brand with terrific momentum in one of the fastest growing categories in spirits," says B-F chief Lawson Whiting. "We