PLCB Leans into Small Sizes, Cans Trend to Boost Sales

Dear Client:"One of the hottest trends is small sizes, in both wine and spirits," said Dale Horst, the director of marketing and merchandising for the Pennsylvania Liquor Control Board (PLCB). In a presentation at the recent NABCA conference, Dale explained how embracing small sizes and alternative packaging in both wine and spirits has led to increased sales in the state's liquor stores.  The PLCB began to take notice of the small size trend recently, an idea that was reinforced by