More Consumers Seek Out Healthier Drink Choices On-Premise

Dear Client:   Increasingly, consumers decide what type of alcoholic beverage they're going to order after they get to the bar or restaurant, from 85% saying they order this way in 2018 to 88% saying so in 2019, according to Next Level Marketing's annual consumer survey. Once there, the drink menu is the top influencing factor. At the recent VIBE conference, NLM's Mike Ginley outlined the most important drink menu elements and other trends to watch. PRICE, PRICE, PRICE. Pricing