A.T. Kearney on Major Shifts Impacting Wine & Spirits Business

The US wine and spirits categories are going through a seismic shift across all three tiers, which could result in a very different looking system in the future. To give a bird's eye view of the changes, A.T. Kearney's partner in the Operations & Performance Transformation Practice, Arun Kochar, sent WSD a note detailing some of the key drivers and their effects on the industry at large.NEW DIRECTIONS. Arun says there are four main drivers of change in the industry: