The Categories and Markets Driving Growth on Minibar

Closing out the back half of summer, wine sales are still the dominant product in alcohol delivery channel with the category accounting for about 50% of Minibar Delivery's sales from June to September. Red and white wine were pretty close when it came to share of sales for the period, accounting for 30% and 29%, respectively. Sparkling wine accounted for about 20% of wine sales. Meanwhile, spirits accounted for 31% of sales and beer represented 16% (leaving 3% for mixers).