New William Grant Bourbon Takes a Page from Craft Beer

William Grant is bringing its brand-building skills to the bourbon category for the first time with a new brand called Fistful of Bourbon.THE SPECS. Fistful of Bourbon is a blend of five straight American bourbons, aged a minimum of two years and bottled at 90 proof. It has a suggested retail price of $25 a 750 ml and $3 a 50 ml. The whiskey is sourced and then bottled and blended at a William Grant facility in the US."American whiskey