Constellation Wine Biz Borrows from Beer Playbook

Constellation Brands' beer portfolio is much larger (and outperforms) its wine and spirits counterpart. Now the company is looking to take some of those strategies that have been successful for its beer business and apply them to its wine division."We're bringing some of the capabilities from the beer business to the wine business," said cfo David Klein at the Barclays Back-to-School Consumer Conference today.For example, the way they approach pricing. "There are opportunities to take pricing, but it's brand by