Using Tech to Increase Shopper Engagement at Shelf

In an attempt to better compete with the growing e-commerce channel, brick-and-mortar retailers are increasingly turning to technology to appeal to today's digital savvy consumers. Some alcohol retailers are putting inventory online or partnering with delivery services, while others are increasing their use of tech in the store. Moblty, a tech software company that operates a network of digital signage at the retail level, recently shared with WSD some of the ways its technology is helping brands find new ways