Pernod: The Right Environment as Important as Strategy

Dear Client:It is sometimes said that international drinks companies are too big to be good at innovation. This is simply not true. In fact, Pernod Ricard, Beam Inc., Diageo and Anheuser-Busch InBev were all in the top half of Forbes' list of the World's Most Innovative Companies in 2013 alongside companies that have built reputations on innovation, such as: Amazon, Starbucks, Google and Apple. Moreover, Pernod Ricard was the highest ranked alcoholic beverage company on the list. In light of