Comparing Generational Consumption by the Numbers

Dear Client:  At this summer's Bar Convent Brooklyn conference, Park Street University hosted a panel of data-savvy industry players to discuss the different trends among the four major age cohorts drinking right now– LDA gen Z, millennials, gen X, and baby boomers– with a particular focus on the spirits category.  GEN Z: LEARNING ABOUT THE "FARM TEAM." Dave Williams, president at Bump Williams Consulting, was up first to talk about the most written-about generation of the moment: gen Z. He