Terroir Takes Backseat to Prices

While the economy and its impact on the wine biz are a concern, Appellation America’s Alan Goldferb is most worried about wines losing their sense of terrior or place. Sure, he says, “$50-and-up wines will go wanting,” but he is most disturbed by the thought that “we’re poised to drink more wines that will cost less.”The outcome, he says, is “more and more wines that will not be of place – that is wine with appellation distinctiveness.” He worries it