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DISNEY SHEDS RATATOUILLE WINE BEFORE HITTING SHELVES

Disney has reportedly done away with plans to launch a “Ratatouille Chardonnay” in Costco after several California winemakers and watchdogs groups voiced concerns. The Wine Institute informed Disney that the Ratatouille label violated the Institute’s code of advertising by appealing to minors through the use of a cartoon.The 2004 white Burgundy was set to promote the Disney hit Ratatouille, but a spokesperson told the LA Times “we thought it would be best not to proceed with it.”

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