Full Year: Super-Premium Wines Gain in Grocery

Dear Client:Despite the downturn and fears from the industry, wines priced $20 and above posted the most growth in food stores in 2009, according to IRI’s most recent scan data in the 52 weeks to January 3. In fact, all premium and super-premium wines posted growth in 2009, while the lower end was a little more sporadic. Dollar sales of $20+ wines grew 11.4% and volume gained 15.2%. The second fastest growing price group was premium wines at $8-$15. Wines