Latest Craft Data Points Provide Little Comfort

Dear Client:  A number of data points were delivered on craft this week, from scans to BPI to a look at craft’s contributions to category health this year, and none of them provide much optimism on the ailing segment.  Indeed, while there are slight positives to take away in this latest data, they are often met with a counter negative. Let’s dig in, starting with scans…    CRAFT SEEING SOME IMPROVEMENT IN JUNE SCANS, BUT TRENDS STILL SOME OF THE SOFTEST