Schilling Takes on Hard Lemonade

Dear Client: Roaring regional cider, Schilling, is taking aim at the flavored adult beverage arena this year with a lineup of hard lemonades. The launch builds on a successful seasonal product in Big Zesty Guava Lemonade Cider last year, except there’s no straddling the line with this latest release. Indeed, as Schilling brass tells CBD of the new play, this isn’t cider, it’s hard lemonade. Yes, while made from an apple wine base like cider, that’s where the association with