Yuengling Part II: On-Premise Plans and More

Dear Client:After our last Yuengling update, several Truth Squadders wrote in with their own points: The pleasure of dealing with top management and some tough trends were among them.Indeed, in more recent expansion markets like Ohio, the brand is still seeing tough trends, down single-digits (but level off, we hear).But YTD overall trends are trending better coming out of a difficult 2016 -- for everyone."A NICE UPTICK" SINCE SUPER BOWL. "Our shipment trends right now are just short of flat,