Yuengling Hits Connecticut with Mixed Footprint

Dear Client:Yuengling will cover Connecticut with a mixed footprint of three wholesalers: Tony Gallo's MillerCoors house, Star Distributing; plus A-B houses Hartford Distributors and Levine Distributing. (Interestingly, Shiner, a similar brand, also went with a mixed footprint comprised of Star and Hartford back in May in the market.) How are they choosing these days? In most cases, COO Dave Casinelli told BBD, both networks are capable of doing an adequately good job, and some markets are much more consolidated than