Yuengling Brass on Effective Marketing, Possible Innovation, Taking Price — And

Dear Client:At NBWA last month, Yuengling COO Dave Casinelli noted that they're not really reliant on innovation, like the rest of the industry, to grow."We're based on a core brand strategy, and we're disciplined… we believe we can bring value back to these brands," he said. Sales VP Pat Pikunas echoed those sentiments when we talked to him about 2018 trends and 2019 plans this week.YTD, they're "pretty much flat" -- which is impressive, considering how difficult the last 90