Your Early Read on MillerCoors’ Cape Line

Dear Client: One big new innovation that MillerCoors is really counting on this year? Cape Line. Recall, MillerCoors actually moved up the launch date of the new FMB line by a full year and equipped it with $26 million in media support upon its national rollout in April. So yeah… some big results would be nice. That said, BBD caught up with the VP of innovation at MillerCoors, Sofia Colucci, to try and snag an early read on the brand. “In general,