Yes, Virginia, There is a Coors Seltzer

Dear Client: Sofia Colucci opened day 2 of the Molson Coors Beverage Company distributor show with a stable of seltzer plays for the future.  For those wondering if Coors would indeed line extend for a marquee seltzer: Wait no more. They're launching Coors Seltzer in July with a full 360 media campaign.  It capitalizes on Coors credentials: "refreshment and rocky mountain water heritage."  But that's not all. They'll test a few other seltzer plays in select markets this spring, one