Younger Millennials Not So Wine Friendly

Dear Client: For years now the term "Millennial" (aged 21-34) has been a big buzzword in the wine industry. There are a lot of them, and they're drinking wine at a much faster rate than the older generations did at that age. "Millennials and to a lesser extent Generation X are clearly driving our market growth," said John Gillespie of Wine Opinions, a consumer research firm, at the Wine Industry Financial Symposium this week. It's certainly an exciting prospect, but