Young LDA Drinkers are the “Most Valuable” Consumers On-Premise

Dear Client: The number of gen Z LDA households has nearly doubled in just the last couple of years, according to NielsenIQ's shopper database. And a lot of those consumers are spending their dollars in the on-premise. During a Park Street University session at Bar Convent Brooklyn earlier this month, CGA by NIQ director Andrew Hummel provided a closer look at gen Z on-premise consumer trends, sharing results from their latest consumer survey. ON-PREMISE SPENDING STABLE. Overall on-premise spending is currently stable,