Yellow Tail Launches First TV Campaign

Yellow Tail is launching its first national television advertising campaign this week, called “Tails, you win.” The $6 million campaign will run for the next 14 weeks on 10 popular national networks such as Lifetime and A&E.It will feature three different ads, using the figure of a mermaid, Godzilla and a comet all with “yellow tails” and the brand’s “Tails, you win” tag line. Importer W.J. Deutsch says the campaign is expected to reach almost half of all adults age