Year-End Scan Data is in: How’d We Do?

Dear Client:   The year-end data reports are rolling in, and your editor combed through the spreadsheets so you don't have to.  Of course, we knew the growth we saw in 2020 would be hard to match. Indeed, only a few categories were up to the challenge. But before we dig into that, let's take a look at overall performance for the 52 weeks ended January 1, 2022 in NielsenIQ-measured channels:  Total spirits sales were up 1.5% and volumes were