WSWA Finds Reasons for Optimism in ’26 (Including Hemp)

Dear Client: This week your editor traveled to Las Vegas for Access Live 2026, the annual convention put on by the Wine & Spirits Wholesalers of America. Throughout the three-day event, industry members acknowledged current market challenges while focusing on ways to move forward.  There was a lot of discussion around meeting the consumer where they are, which includes the hemp/THC beverage category. Indeed, there was a lot of focus on that space on stage as well as in the