WSD: A Talk with Jack Daniels

Dear Client: Wilson Daniels, a sales and marketing company founded in 1978 that represents wines from California, Oregon, France, Italy, Hungary, New Zealand and Australia, is doing something a little bit different. They have re-launched a line of namesake varietal wines from the Central Coast with one of the founders, Jack Daniels, leading the charge. Although the Wilson Daniels label was available in pockets from the late 1970s to the mid-1990s, they eventually discontinued it because it was competing with