WISH THEY ALL COULD BE CALIFORNIA WINES

The Wine Institute is urging California vintners to connect their wine to the “California message.” This means focusing on California’s scenery, lifestyle and food, and projecting the already “positive impressions that Americans have of California.” Surfing anyone? “We are asking wineries to always begin their wine conversations with a few words about what makes California a special place to grow and make wine,” said Tom Klein, chairman of the Wine Institute Market Development Task Force. The Institute believes that putting