Wine’s Bigger Challenges Playing Out in DTC Market

Dear Client: The direct-to-consumer wine shipping channel continued its downward trend in 2025. For the first six months of the year, shipment volumes were down 12% to 2.7 million cases and value was down 6% to $1.7 billion, according to Sovos ShipCompliant's Mid-Year report, put together in partnership with Wine Business Analytics.  The declines are widespread. Indeed, wineries across all regions and of all sizes reported declines in volumes for the first half of the year, with very small wineries