Wineries Looking to Luxury for Future Growth

Dear Client:   Within the wine category, the $15-$30 price segment is a bright spot, showing dollar growth in both still and sparkling wine in NielsenIQ-measured off-premise channels. The industry has clearly taken note of this trend, with wineries investing more in the premium/ luxury segment in recent years, largely through acquisitions.   Earlier this year O'Neill Vintners & Distillers acquired Sonoma-based Ram's Gate Winery, spurring the creation of a new luxury wine division within the company.  Newly-appointed evp of luxury