Wineries are Placing their Bets on These Trends

Dear Client:Last week, we covered top revenue drivers and challenges for wineries as well as three-tier sales growth compared to direct-to-consumer sales growth from the Wine Industry Financial Symposium's annual executive survey [see WSD 10-15-2019]. Today we'll break down top trends and how wineries are playing in them.  ROSE. The majority of respondents (just over 77%) have a rose in their portfolio. When asked if they plan to add more rose SKUs in the coming year, 60% said no. Of those