Wine: The Realities of Discounting

Dear Client: The wine industry is seeing impressive growth and that's what we like to hear. But as we all know, discounting is still prevalent in the wine world, so we took a look a recent SymphonyIRI scan data in food and drug stores and compared it to a random sampling of grocery store coupons across the country to get an idea of what we're working with. Looking at SymphonyIRI's year-to-date results for the period ending May 15, almost all