Wine Pricing Results in Lower Volumes this Fall

Dear Client:It appears that both imported and domestic wines are taking some pricing here and there across off-premise channels. And not surprisingly it has taken a toll on volumes - particularly for imported wines. DOMESTIC TRENDS: Year-to-date, dollar sales of domestic wine have climbed 7.9%, while volumes rose 4.1%, based on SymphonyIRI data ending October 7. The average price per bottle is up 20%. Fast forward to the 4-week period and you see that dollar sales and volumes have slowed