Wine Price Category Competition Heating Up

Dear Client: The importance of the $8-$10 price category has been evident for some time now, and the latest c-store, food and drug scans from SymphonyIRI suggests the trend will continue. Table wine in the US grew sales and volumes by 6.5% and 3.1% in the year-to-date period ending August 5. That growth rate trumps wines priced below $8, but everything priced above is rising at a much faster pace. The arguable sweet-spot of the industry - wines priced $8-$11