Wine Presents the “Biggest Opportunity” in Non-Alc Category

Dear Client:   Thanks to the better-for-you and moderation trends, the non-alc segment (and low alc) presents an opportunity for the wine category. Indeed, non-alc wine grew sales 27.2% for the 52 weeks ended December 28 in NielsenIQ-measured off-premise channels, albeit off of a small base.   Yesterday Wine Market Council hosted a webinar digging into the opportunity that no and low-alc wine presents.  NO & LOW OCCASIONS. Dry January is upon us, and 42% of on-premise consumers said they are