Wine Perception Better than Performance

Dear Client:A recent survey of consumer behavior reveals that what consumers name as their favorite drink does not always mirror their consumption patterns, according to Consumer Edge Insights. For instance, 39% of alcohol consumers chose beer as their favorite category, 31% chose spirits, 25% chose wine, 4% chose flavored malt beverage and 1% chose cider. But perception isn't always reality. In 2011 beer, cider and malt beverages combined accounted for 53% of drinks consumed. Spirits consumption numbers, however, did reflect