Wine Labels (Almost) Everything to Shoppers

How important are wine labels really? According to Nielsen, “the role of ‘the Label’, is critical for wine.” Do consumers prefer light hearted labels (critter brands, clever names) or serious labels? There is a lot of room for both, but it’s important to understand what kind of labels appeal to which kind of consumer. The wine label is almost solely responsible for getting the brand’s message across to the consumer. It is the marketing strategy for most, and therefore very