Wine Industry Headed into Uncharted Territory

Dear Client:If you take away nothing else from our series of articles covering Silicon Valley Bank's 2013 State of the Wine Industry report, remember this: things are not going to be the way they used to be. Rob McMillan SVB's Wine Division founder writes in the report, "rules of thumb, repetitive strategies from the past and rote responses to business questions [are] dangerous." WORLDWIDE COMPETITIVENESS: "Worldwide competitiveness is coming in at all levels, it's lower priced wines, medium priced wines,