Wine Imports: The Little Engine that Could

Dear Client:The story of wine imports can be summed up in a David vs Goliath type scenario. Large, established wine countries are facing pushback in the recession, which coincidentally has benefited emerging and/or revamped countries. The latest IRI food, drug and c-store scan data in the four weeks to Sept 6 shows us that the big three – Australia, Italy and France – are losing share, while some new world producers like Argentina, New Zealand and Spain are gaining share.