Wine has a Market Share Problem

Dear Client:From 1993 to 2016, the wine category's CAGR was 3.4% by volume, outpacing total beverage alcohol (1.2%), and grew share of servings from about 10% to almost 18%. But over the last few years, wine's "share gains have ceased," said Jon Moramarco, managing partner of BW166 and editor of the Gomberg-Fredrikson report, during a webinar this week. As such, the category needs "to look at our industry and how we are going to take share moving forward, especially with current