Wine Has a Great Year

Dear Client: What a year for the wine category. Table wine grew dollar sales by 6.4% and volumes by 5% in the year-to-date period ending December 25 as measured by SymphonyIRI food, drug and c-store scans. If we had to pick a key takeaway, it would be that consumers are trading up, but not back to the levels of 2006. Here's why: BOX AND $20+ WINES LEAD. For starters, it was the premium box wines huddling around the $5 mark