Wine Drinkers Prefer Craft over Big Beer

Dear Client: There is a movement within the craft beer industry for suppliers to position their brands more like wine than their bigger domestic counterparts. For example, many craft beers are labeled or marketed with sensory descriptions for how the product will taste and smell and sometimes what the consumers can pair it with; there is now a beer certification program, very similar to the sommelier certification for wine, and there's even a few beer-wine hybrids out there. It turns