WINE DIRECT PROMPTS WINERIES TO GET INTO ACTION

How much are direct wine shipments actually helping wineries? The numbers are still hard to determine especially since not all wineries are taking full advantage of the direct sales channel, but experts at Wine Direct 2006 insist the potential is huge. According to winesandvines.com, most wineries are “blowing opportunities ever day” to build that part of their business.Such wineries as St. Supéry and Joseph Phelps Vineyards are reporting an average increase of up to 35% in profits thanks to direct