Wine Deep Dive: What’s Growing and Who’s Buying

Dear Client: While wine continues to struggle, it's important to pull out the current wins for the category to target specific consumers and occasions. 3-Tier Beverages hosted a webinar last week taking a close look at the wine Wine category and its consumers as a whole to identify those opportunities.  WINE IS IN A "PERIOD OF RESET." Overall, wine depletion volumes were down almost 8% for the rolling 12 months through May 2025, per SipSource data. Similarly, wine dollars were