Wine Consumption on the Rise

Overall wine consumption in the United States rose 3.2% in 2007 to 292.1 million 9-liter cases, according the Beverage Information Group's recently released 2008 Wine Handbook. This marks the fourteenth consecutive year of case gains, indicating positive long-term health and sustainability for the wine industry overall. Increased consumer spending on wine in both the on- and off-premise channels in 2007 mirrored the increase in consumption. Total wine retail dollars peaked at $27.9 billion last year.The Group’s research reiterated that the