Wine Building Larger Presence in C-Stores

Dear Client:New data from Information Resources (IRI) reveals that wines are picking up momentum in convenience stores versus the more traditional grocery and drugstore channel.DOMESTICS TAKE THE LEAD. Domestic wines in particular showed impressive growth, up 6.5% in dollar sales and 6.4% in volume, in the four weeks to June 14. In fact, domestic wines gained almost a share point in dollar sales and gained 1.4 market share points in volume. Varietals in the 1.5 liter bottles were the most