Wine Brands Fight for a Piece of the Female Demographic

Dear Client:With 52% of women saying they drink wine more often than spirits or beer, the female consumer is undeniably a key demographic for the wine industry. It's no wonder the mid-2000s saw an influx of wine brands designed with women in mind, a trend that has only become more evident today. In the spring, Treasury Wine Estate launched Be. line of wines aimed squarely at the millennial female consumer with names like Flirty Pink Moscato and Radiant Riesling. W.J